Disclaimer:
CanEquity Mortgage has compiled the following data for educational and informational purposes as outlined in our privacy policy. All names, street and e-mail addresses, telephone numbers, dates of birth, and other forms of identification have been removed before the following data was compiled. These statistics are anonymous and contain no personal information, and cannot be used to gather such information.
The statistics gathered are from CanEquity’s web site and do not include inquiries via fax, e-mail, contact forms, phone-ins or walk-ins. The statistics gathered represent the growing Internet usage and mortgage trends found within Canada.
All information, charts and graphs represented are deemed accurate and reliable but no warranty or guarantee is implied. Data may be noticeably affected from time to time by changes in CanEquity Mortgage marketing efforts. Data may also be affected by Internet connectivity, outages and service (or lack of) to areas within Canada. The range of data collected is from 30,000 to 60,000 mortgage applicants from across Canada. All data has a deviation of +/- 1.00% for added anonymity. No statistic contained herein represents a single person.
This information may be used freely for educational or non-commercial use. For more information about this service, please e-mail marketing@canequity.com. Copyright © 2001-2009 CEG Research, The Canadian Equity Group Inc.
| Year | Volume Comparison | ** National Contribution |
|---|---|---|
| 2010: | * 5.31% | * 0.16% |
| 2009: | 20.03% | 0.58% |
| 2008: | 12.55% | 0.36% |
| 2007: | 11.83% | 0.34% |
| 2006: | 12.15% | 0.35% |
| 2005: | 10.86% | 0.32% |
| 2004: | 9.41% | 0.27% |
| 2003: | 9.89% | 0.29% |
| 2002: | 7.96% | 0.23% |
This bar graph depicts the individual monthly volume history for Internet mortgage applications from Nova Scotia.

This bar graph shows the volumes of Web applications received by CanEquity in each month for all years combined. The busiest months for mortgages occur during our first quarter (represented by the brown bars) with 32.02% while our slowest is the fourth quarter (represented by the red bars) with 17.30%.
| Rank | Month | Percentage of Inquiries | |
|---|---|---|---|
| 1: | March: | 11.4% | |
| 2: | February: | 10.4% | |
| 3: | January: | 10.2% | |
| 4: | May: | 9.3% | |
| 5: | July: | 9.1% | |
| 6: | August: | 8.5% | |
| 7: | April: | 8.2% | |
| 8: | September: | 7.8% | |
| 9: | June: | 7.7% | |
| 10: | October: | 6.4% | |
| 11: | November: | 5.8% | |
| 12: | December: | 5.2% |

The bar graph listed below shows the busy days for mortgage applications that were received by CanEquity's web site. A combined total of all occurrences of each day are represented for the past 5 years. In Nova Scotia the busiest day, with approximately 18.02% of all applications, is Monday. In comparison, Saturday's are the slowest day with only 9.90% of all inquiries.
| Rank | Day of the Week | Percentage of Inquiries | |
|---|---|---|---|
| 1: | Monday: | 18.0% | |
| 2: | Wednesday: | 17.1% | |
| 3: | Tuesday: | 17.0% | |
| 4: | Thursday: | 15.5% | |
| 5: | Friday: | 11.3% | |
| 6: | Sunday: | 11.1% | |
| 7: | Saturday: | 9.9% |

In Nova Scotia, applications are received 24 hours a day via the CanEquity web site. The report shown below indicates the peak hours within a 24-hour period. The data is taken from all days of all years.
| Time Period (24 Hour) | Percentage of Inquiries |
|---|---|
| 00:00 to 00:59: | 0.3% |
| 01:00 to 01:59: | 0.2% |
| 02:00 to 02:59: | 0.3% |
| 03:00 to 03:59: | 1.0% |
| 04:00 to 04:59: | 1.1% |
| 05:00 to 05:59: | 2.3% |
| 06:00 to 06:59: | 3.8% |
| 07:00 to 07:59: | 5.8% |
| 08:00 to 08:59: | 7.0% |
| 09:00 to 09:59: | 6.7% |
| 10:00 to 10:59: | 7.2% |
| 11:00 to 11:59: | 7.0% |
| 12:00 to 12:59: | 6.8% |
| 13:00 to 13:59: | 6.5% |
| 14:00 to 14:59: | 4.1% |
| 15:00 to 15:59: | 4.9% |
| 16:00 to 16:59: | 6.0% |
| 17:00 to 17:59: | 9.7% |
| 18:00 to 18:59: | 7.9% |
| 19:00 to 19:59: | 4.3% |
| 20:00 to 20:59: | 3.1% |
| 21:00 to 21:59: | 2.0% |
| 22:00 to 22:59: | 1.0% |
| 23:00 to 23:59: | 1.1% |

| Online Mortgage Origination for the Province of | Percentage in Comparison |
|---|---|
| Alberta: | 724.9% |
| British Columbia: | 373.0% |
| Manitoba: | 71.8% |
| New Brunswick: | 72.3% |
| Newfoundland and Labrador: | 39.3% |
| Nova Scotia: | 100.0% |
| Northwest Territories: | 10.9% |
| Nunavut: | 2.9% |
| Ontario: | 1677.0% |
| Prince Edward Island: | 15.0% |
| Quebec: | 142.5% |
| Saskatchewan: | 173.9% |
| Yukon Territories: | 8.8% |

| City or Town within the province of Nova Scotia | Percentage of Inquiries | Average Age | Average Income | Average Co-Income | Average Home Loan | |
|---|---|---|---|---|---|---|
| 001: | HALIFAX, NS | 13.918% | 35 | $50,922.12 | $37,540.84 | $150,625.88 |
| 002: | DARTMOUTH, NS | 10.056% | 38 | $54,420.38 | $38,474.85 | $129,466.34 |
| 003: | SYDNEY, NS | 4.827% | 41 | $41,904.36 | $28,469.73 | $83,835.46 |
| 004: | TRURO, NS | 4.023% | 36 | $37,761.52 | $28,046.11 | $102,843.10 |
| 005: | LOWER SACKVILLE, NS | 3.942% | 36 | $43,116.33 | $33,894.16 | $129,192.68 |
| 006: | YARMOUTH, NS | 3.218% | 37 | $49,366.66 | $27,479.07 | $100,388.24 |
| 007: | GLACE BAY, NS | 2.172% | 37 | $44,481.89 | $28,714.29 | $72,958.33 |
| 008: | BEDFORD, NS | 1.850% | 38 | $85,499.00 | $39,281.44 | $159,756.95 |
| 009: | AMHERST, NS | 1.689% | 41 | $41,558.00 | $30,325.71 | $93,317.65 |
| 010: | PICTOU, NS | 1.609% | 37 | $39,256.11 | $24,057.33 | $79,660.00 |
| 011: | NEW GLASGOW, NS | 1.448% | 33 | $40,189.56 | $25,869.86 | $71,181.25 |
| 012: | LIVERPOOL, NS | 1.448% | 38 | $37,377.93 | $26,550.00 | $119,438.46 |
| 013: | NEW WATERFORD, NS | 1.368% | 34 | $32,630.31 | $19,176.00 | $52,458.33 |
| 014: | EASTERN PASSAGE, NS | 1.368% | 32 | $42,482.35 | $40,707.14 | $103,562.38 |
| 015: | BRIDGEWATER, NS | 1.287% | 35 | $43,263.31 | $67,000.00 | $128,928.57 |
| 016: | NEW MINAS, NS | 1.207% | 34 | $44,420.27 | $21,316.67 | $132,816.67 |
| 017: | WOLFVILLE, NS | 1.207% | 44 | $76,481.40 | $35,400.00 | $238,800.00 |
| 018: | KENTVILLE, NS | 1.126% | 39 | $50,607.69 | $26,005.00 | $110,706.36 |
| 019: | ANTIGONISH, NS | 1.046% | 37 | $43,941.67 | $19,750.00 | $78,708.33 |
| 020: | NORTH SYDNEY, NS | 1.046% | 36 | $44,891.69 | $30,987.00 | $84,000.00 |
| 021: | GREENWOOD, NS | 0.885% | 36 | $51,725.91 | $16,650.00 | $109,180.00 |
| 022: | TIMBERLEA, NS | 0.885% | 40 | $45,906.50 | $26,283.33 | $180,571.43 |
| 023: | CENTREVILLE, NS | 0.805% | 38 | $38,094.50 | $20,929.00 | $80,125.00 |
| 024: | WINDSOR, NS | 0.805% | 35 | $29,733.44 | $93,360.00 | $140,806.40 |
| 025: | STELLARTON, NS | 0.724% | 42 | $39,214.29 | $19,400.00 | $72,935.11 |
| 026: | MIDDLETON, NS | 0.724% | 39 | $36,746.67 | $28,120.00 | $80,471.43 |
| 027: | SYDNEY MINES, NS | 0.644% | 39 | $99,125.00 | $25,166.67 | $138,000.00 |
| 028: | HAMMONDS PLAINS, NS | 0.644% | 37 | $65,142.86 | $51,200.00 | $197,402.80 |
| 029: | HUBBARDS, NS | 0.644% | 37 | $83,857.14 | $31,000.00 | $125,000.00 |
| 030: | SHELBURNE, NS | 0.644% | 29 | $49,285.71 | n/a | $111,285.71 |
| 031: | SHEARWATER, NS | 0.644% | 35 | $54,625.00 | $16,000.00 | $171,600.00 |
| 032: | KINGSTON, NS | 0.563% | 40 | $47,387.00 | $16,044.50 | $118,423.00 |
| 033: | LAWRENCETOWN, NS | 0.563% | 33 | $55,116.67 | $46,000.00 | $168,500.00 |
| 034: | WESTVILLE, NS | 0.563% | 39 | $48,571.43 | n/a | $68,000.00 |
| 035: | PORT HAWKESBURY, NS | 0.483% | 43 | $33,608.80 | $29,987.50 | $65,769.00 |
| 036: | FALL RIVER, NS | 0.483% | 41 | $69,786.33 | $130,750.00 | $140,000.00 |
| 037: | MAHONE BAY, NS | 0.483% | 34 | $43,420.00 | $35,000.00 | $88,200.00 |
| 038: | DIGBY, NS | 0.483% | 34 | $36,026.83 | $20,355.00 | $90,416.67 |
| 039: | WEYMOUTH, NS | 0.483% | 31 | $30,854.83 | n/a | $81,750.00 |
| 040: | DEBERT, NS | 0.483% | 37 | $26,205.00 | $30,500.00 | $82,150.00 |
| 041: | LANTZ, NS | 0.483% | 37 | $60,483.33 | $65,750.00 | $136,550.50 |
| 042: | STEWIACKE, NS | 0.483% | 40 | $44,960.00 | n/a | $120,275.00 |
| 043: | ELMSDALE, NS | 0.402% | 40 | $37,368.00 | n/a | $69,500.00 |
| 044: | FALMOUTH, NS | 0.402% | 30 | $46,552.00 | n/a | $221,250.00 |
| 045: | BARRINGTON, NS | 0.402% | 36 | $28,760.00 | n/a | $248,250.00 |
| 046: | MOUNT UNIACKE, NS | 0.402% | 33 | $41,400.00 | $36,000.00 | $176,875.00 |
| 047: | METEGHAN, NS | 0.402% | 42 | $41,800.00 | $39,000.00 | $87,500.00 |
| 048: | BERWICK, NS | 0.402% | 39 | $43,964.00 | $24,450.00 | $56,125.00 |
| 049: | CANNING, NS | 0.402% | 36 | $29,031.20 | $25,750.00 | $102,400.00 |
| 050: | LAKE ECHO, NS | 0.402% | 36 | $39,000.00 | n/a | $78,279.40 |
| Mortgage Application Form Type | Percentage of Inquiries | |
|---|---|---|
| Qualification: | 23.3% | |
| Refinance: | 20.2% | |
| First-time Buyer: | 19.9% | |
| No Money Down: | 15.8% | |
| Renewal: | 9.3% | |
| Purchase: | 4.6% | |
| Pre-approval: | 1.5% | |
| Variable Rate: | 1.4% | |
| Equity Mortgage: | 1.0% | |
| Investment: | 1.0% | |
| Other: | 2.1% | |
| Total Application Types Found: 17 | ||

Average age: 37
Oldest age: 85
Youngest age: 19
The following figures show the average income of Canadians living in Nova Scotia who have applied for a loan using the pre-approval application on CanEquity's web site.
| Average annual gross income for | |
|---|---|
| mortgage applicants in Nova Scotia: | $47,804.64 |
| applicants within all of Canada: | $58,592.40 |
| Difference: | ($10,787.76) |
| mortgage co-applicants in Nova Scotia: | $34,167.76 |
| co-applicants within all of Canada: | $41,278.89 |
| Difference: | ($7,111.13) |
The pie chart below shows the residential status of people living in Nova Scotia who have submitted an inquiry using the pre-approval application on CanEquity's web site.
| Residential Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Rent: | 43.8% | |
| Own: | 44.4% | |
| Other: | 2.2% | |
| No Comment: | 5.6% | |
| Live with parents: | 4.1% |

The following pie chart represents the marital status of applicants from Nova Scotia using the mortgage preapproval application found on the CanEquity Mortgage web site. In Nova Scotia, approximately 66% of the mortgage applicants are living together with someone, while only 32% are single, separated or divorced.
| Marital Status of Mortgage Applicant | Percentage of Inquiries | |
|---|---|---|
| Married: | 48.4% | |
| Single: | 24.3% | |
| Common-law: | 17.9% | |
| Divorced: | 3.9% | |
| Separated: | 3.9% | |
| Widowed: | 1.6% |
